Picture this: It’s 8:45 p.m. on a Tuesday, and you’re lying in bed, running through the endless list of things that need doing, remembering every permission slip, every school drop-off time, every everything. If you’re nodding along right now, you’re probably carrying what’s known as the “mental load.” And let’s face it, for far too long, moms have been balancing it without equal support from their partners, village, and even the tech community.
Luckily, there’s a new solution to lighten that load—and our name is Poppins. Poppins is your AI-powered family assistant, ready to sync, schedule, and remind you of life’s little (and not-so-little) details so you can get back to being the fabulous parent you already are.
Eve Rodsky, author of Fair Play, puts it best: The mental load is "the never-ending mental to-do list you keep for all your family tasks." It’s the invisible, constant management of family life, and it’s more than just a “to-do” list—it’s every little detail you keep for everyone else, 24/7. Research shows that moms hold the brunt of this invisible labor, and it directly impacts their well-being and career progress. Rodsky’s findings reflect this reality: moms are responsible for two thirds of all the unseen planning and coordination of family life, which means less time for, well, anything else.
Studies also tell us that this invisible labor has real consequences. Moms who juggle all these details are more likely to experience burnout, anxiety, and a persistent feeling that they can never “do it all.” It’s no wonder that 75% of mothers scale back their careers in some capacity to accommodate the demands of running a household and raising kids.
Enter Poppins—the AI tool that’s here to handle the “invisible” parts of family life, so you don’t have to. Forget last-minute runs to the store for missing ingredients or double-checking if everyone’s RSVPed for the holiday dinner. Poppins does all that for you with a virtual wink and a smile. It’s designed by parents, by parents, so you know it’s about to become your new favorite sidekick.
Got a partner? No more “I didn’t know!” excuses. Poppins syncs seamlessly with family calendars so that everyone’s on the same page. It’s like group-chat accountability, without forgetting to respond.
Searching for kid-friendly gifts or last-minute teacher presents? Poppins has it handled. You’ll get curated suggestions that feel thoughtful without requiring hours of online browsing.
From dentist appointments to holiday RSVPs, Poppins will give you a heads-up (without you even asking). Say goodbye to those sticky notes on the fridge and hello to actual free time.
Tired of sifting through hundreds of emails for every event reminder and school update? Forward everything to your Poppins account, and we’ll sort it out faster than you can say “mental load.”
Let’s be real: The world has long expected moms to shoulder this load as if it’s a badge of honor. But why? As Rodsky points out, it’s time to "make visible all the unseen and unacknowledged work mothers do." Moms deserve the time and freedom to focus on their dreams, health, and goals, not just their kids’ schedules. With Poppins, we’re putting a pin in the idea that “mom does it all.” Because, newsflash: moms don’t need to do it all to be amazing.
McKinsey reports that 43% of working moms are still responsible for most household labor—and it’s holding them back. By handling those endless reminders, tasks, and to-dos, Poppins isn’t just an AI; we’re launching a movement. It’s a solution to reclaim some of the time you’ve been putting toward everyone else’s needs so you can finally focus on your own.
Imagine a holiday season where you’re not frantically making lists but actually enjoying time with your family. Poppins is here to help make that happen. Because, let’s face it, you’re a mom, not a superhero (though, some days, it feels like both). Poppins is free and ready to join your family as a stress-busting, time-saving best friend.
Want to see what Poppins can do for you? [Sign up here]and start making space for more of what you want this season. Because every mom deserves a support team—and Poppins is here to give you one, especially when it matters most.
